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Bradley Mountain is a 6 year old company with a 100 year old personality.
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PROJECT SCOPE: CREATION DIRECTION, PHOTOGRAPHY, BRAND STRATEGY.
Bradley Mountain's products are built with the aura of a family heirloom while being manufactured and purchased by millennials world wide. Conveying this brand esthetic visually can be difficult.
Capitalize on the nostalgia for which the millennial consumer is so ripe and create art that reminds the consumer of something bigger than themselves.
Use iconic locations throughout the American west to add a sense of familiarity to the rich aesthetic of the brand. We created imagery that aligned their products with iconic locations.
Cyprus tree tunnels, Yosemite views, Big Sur oceanscapes. All with a hint of nostalgia.