Nike Soccer — Weller Creative
Weller Creative
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Nike Soccer

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Nike is the world's finest athletic product and lifestyle company. But you already knew that.

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Project Scope: Creative Direction, Strategy, Production, Photography — Produced by Conscious Minds: Pasadena

P R O B L E M

P R O B L E M

Shoe photography can feel sterile and synthetic.We set out to show the Nike MagisatX boots in action. Nike offered two types of boot in this line: turf shoe, and concrete shoe.

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S T R A T E G Y

S T R A T E G Y

Convey the versatility and reliability of Nike MagistaX Soccer boots with in-game situations and styling. Both day time by sunlight, and at night by artificial light.

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S O L U T I O N

S O L U T I O N

Stage in-game situations with the boots showcased both on turf and concrete. Get macro with the details and textures of both the shoe and the surfaces.

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R E S U L T S

R E S U L T S

Sunset, hard shadows, LA rooftops and pop colors really brought balance to this bold shoe.