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64 Audio delivers highly specialized product, in an already niche market
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Project Scope: Strategy, Art Direction, Photography
Highlighting industry specific specs for headphones can make for boring artwork. Our challenge was to convey technical prowess while staying accessible to the masses.
We wanted to create an editorial style photography piece to show the product being used by a product expert. A real user that depends on 64 audio professionally.
We brought in world-class drummer Aaron Redfield (you probably heard him playing for Sia, Kelly Clarkson, Charlie XCX, Cake, Fiction Family, Cee Lo Green and many more). We asked him to show us how he uses his in-ears from scoring at home to tracking in the studio.
The photos we created for 64 Audio were a success and have been used widely on all their media.